Apple Store App
Device trust score calculated without showing you the data
Apple computes a fraud-prevention score based on your calling and email habits, but the mechanism is opaque—you cannot see what data drives the decision or challenge it if it's wrong.
Purchase history kept indefinitely as business records
Even after you delete the app or close your account, Apple retains your purchase history permanently, creating a long-term record of what you bought that persists beyond your control.
In-store experiences governed by separate undisclosed privacy notices
The policy mentions "Connect & Personalize" and other in-store features will have their own privacy rules, but those rules are not attached or summarized here—you cannot see what data they collect before participating.
Last indexed Jul 23, 2026 · View full policy